DIVISIONS ~ Beverages

The Beverage Division in MCS is the distributor for Masafi Natural Mineral Water, Flavoured Water, Juices and Tissues. The Company acquired the distribution in March 2005 and from the large fleet of vehicles it also sells the Perrier, Isostar, Power Horse energy drink brands, Libbys and Fayrouz range of tetra pack Juice products.

The distribution is focused in the Muscat, Salalah and Nizwa territories with trucks also based in the coastal and Sur territories. Salesmen are supported by two assistants and seek to maximise the distribution, share of shelf and visibility for the brands. Masafi, Power Horse and Fayrouz coolers are placed in a number of outlets.

We anticipate that this Division will expand significantly in the years to come as we extend the portfolio and expand the number of vehicles to over 30 routes. We are seeking to add non-CSD products in order that we have a complete portfolio.

For more information, please contact:
Mr. Biju George
Business Head - Direct Distribution Division
Tel: + (968) 24526348
Fax: + (968) 24526350
E-mail: bijug@mcsoman.com